Partner-Led Program • Active

A partner-led, persona-based engagement program designed to reach line-of-business executives through trusted industry partners—delivering outcome-driven transformations powered by AWS and Pan-Amazon capabilities.

Introduction

What is CXO Elevate 360?

CXO Elevate 360 is a partner-led, persona-based engagement program designed to reach line-of-business executives through trusted industry partners—not traditional seller-led motions.

Strategic partners (agencies, GSIs, and ISVs with established C-suite relationships) lead outcome-driven conversations with CMOs, COOs, CIOs, and other CXOs. AWS provides the integrated cloud and Pan-Amazon capabilities that power those transformations.

Rather than selling point solutions, CXO Elevate 360 coordinates end-to-end business transformation journeys aligned to executive priorities—while maintaining a consistent GTM model, funding structure, and execution discipline across teams.

The Opportunity

Why CXO Elevate 360?

85%
of enterprise spend influenced by LoB leaders
3x
faster deal cycles with unified narrative
40%
larger deal sizes through outcome focus
Enterprise buying behavior has changed:
  • 85% of enterprise spend is influenced by LoB leaders
  • CXOs expect outcome-driven, industry-specific solutions
  • Fragmented seller motions dilute deal size, slow cycles, and weaken AWS's strategic position

CXO Elevate 360 addresses this shift by anchoring value propositions to what executives actually care about. It unifies AWS services, Pan-Amazon capabilities (Ads, Buy with Prime, MCS, Freight, Shipping, and more), and a curated partner ecosystem into a single, consistent executive narrative.

The result: clearer co-sell motions, reduced fragmentation, accelerated net-new LoB pipeline, and repeatable expansion paths.
Operating Model

Partner-First by Design

CXO Elevate 360 is built on a partner-first operating model that leverages the unique strengths of each ecosystem participant.

GSIs & Agencies
Bring industry expertise and executive trust. They understand vertical challenges and have established relationships with C-suite decision makers.
ISVs
Contribute differentiated solutions and proven accelerators. Their specialized software addresses specific business outcomes with demonstrated ROI.
AWS
Enables what partners cannot do alone—activating cloud scale, data capabilities, and Pan-Amazon services that power transformation.
💡 Key insight: These capabilities are most powerful when embedded into a broader, partner-led transformation—not sold in isolation.
Program Structure

Program Architecture

Each CXO Elevate 360 pillar is anchored to a distinct executive narrative, built on validated market demand, solution-bundled for execution, and designed to open adjacent cross-sell and expansion opportunities.

CMO Elevate
Revenue & Growth

Drive revenue growth through personalized customer experiences, efficient media spend, and next-generation commerce capabilities.

Key Focus Areas
Revenue growthCustomer experiencePersonalizationMedia efficiencyAgentic commerce
COO Elevate
Operations & Supply Chain

Build resilient supply chains, optimize store operations, and automate workflows for operational excellence.

Key Focus Areas
Supply chain resilienceSmart storesLabor productivityOperational automation
CIO Elevate
Technology & Platform

Accelerate cloud migration, modernize legacy systems, and unify platforms with enterprise-grade security.

Key Focus Areas
MigrationModernizationSecurityPlatform unification
CAO Elevate
Automation & AI

Enable autonomous operations, boost enterprise productivity, and transform workflows with intelligent automation.

Key Focus Areas
Autonomous executionEnterprise productivityWorkflow automationOperational efficiency
Outcomes

What This Program Delivers

Across personas, CXO Elevate 360 creates measurable business impact through a unified approach to executive engagement:

Drives larger longer-lasting deals anchored in business outcomes
Positions AWS and partners as trusted advisors to LoB executives
Creates natural expansion paths from LoB wins to enterprise modernization
Aligns AWS Amazon and partners around a single customer narrative
Provides a scalable blueprint for new industries and future personas
Sales Tools

Resources & Downloads

Everything you need for successful CXO Elevate conversations.

CMO Elevate Playbook1
PDFCMO
COO Value Framework
PDFCOO
Partner Engagement Guide
PDFAll
Executive Pitch Deck
PPTXAll
ROI Calculator
ToolAll
Case Studies Collection
PDFAll

Ready to Get Started?

Reach out to the CXO Elevate team for partner enablement and custom sessions.

Contact Team